Online marketing like any marketing is multi-faceted and requires a great amount of work and a hefty learning curve for those who have never done it before. Today’s marketing requires a lot more maintenance than previously. Even just monitoring your Web 2.0 applications that should be checked daily can eat up precious time in your schedule.
It’s All About Time
By outsourcing your online local marketing, you can make sure that your online marketing is done by those who are skilled in the field. You can conserve your own time to spend on the tasks in your company that rely on you. In addition the implementation of your marketing changes that are necessary to effect a change in your sales will get done much more quickly than if you had to learn how to do it and then do it yourself.
Most business owners are spending 80+ hours weekly in their business, doing the things that are necessary to be successful. These people are masters of their domains and know what they are doing in their field of expertise. However, taking extraordinary amounts of time to learn and master Internet marketing does not always make sense. What does make sense is for them to continue doing the things they know how to do well and let a master in Internet marketing take care of that side of things for them. That is time and resources well spent.
Time is a crucial factor when you think about marketing your business. With the help of a professional Internet marketer, your business could easily rank #1 in Google searches for local keywords in only 1 week. If you were to do it yourself, where would you be in the process of implementing your online marketing plan? Would you still be learning, procrastinating or would you actually have things done? Do you have the time to devote to this?
Internet marketers can take care of things such as:
- Site design
- Landing pages for PPC campaigns
- Video creation (slide show style)
- Video marketing
- Article marketing
- Directory submissions
- SEO
- Backlink generation
- PPC campaign management
- Social Networking setup
- Email marketing setup
- General marketing consultant
In each of these categories there are so many more tasks that must be mastered before implementing them effectively on your website. By hiring a professional, all aspects can be taken care of quickly and easily.
Site design: This can be much more than just creating a site from scratch. Internet marketers can also do any of the following:
- Site cleanup
- Meta tag cleanup
- Total redesign
- Set up contact forms
- Add audio
- Add video
Landing pages for PPC: Internet marketers can help you set up a landing page that:
- Has proper keyword density
- Has an opt-in or capture page for collecting emails to be used later
Content creation: There is a wide range of services an Internet marketer can handle:
- Website content
- Blog writing
- Article writing
- Email messages
- Free giveaway reports
- Capture page writing
- Press release writing
Video creation: This can be done in the form of slide show or even live action. Here they can create videos for:
- Your website
- Capture pages
- Off-site properties
- Video marketing
Video Marketing: Just what it sounds like, this is marketing with video. This can be done by:
- Submitting to video sharing sites
- Repurpose for multiple keywords and submit to other sites
- Submit to external blogs
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