Blogging can be one of the most effective ways to get yourself to the top of the search engine results for your chosen keywords. Google and other search engines regularly visit blogs and re-index the content found there because they love such applications. Therefore if you regularly blog, your site will get increasingly better results in search engines. As more and more backlinks are built, the traffic to your site will increase.
Shorter than an article with fewer guidelines than a press release, blogs can be quick and easy to produce. However, they must also meet SEO criteria for maximum effectiveness. This means you should focus on keywords, specifically long-tail keywords, when you blog. However, be sure to not stuff keywords into the text. It should have a natural flow so people keep coming back to it, actually want to read it and subscribe to your RSS feed.
Some tips for blogging.
- Keep blogs short – under 400 words.
- Use keywords in the title and throughout the blog.
- Add an image for visual interest.
- Schedule the appearance of a new blog about every 3 days or even more often depending on the industry you are in.
- Make blogs relevant to what is happening in the news.
- Don’t use a blog to rant about something. Keep it informative.
You can also use offsite blogs to increase traffic to your website by using Web 2.0 and offsite blogs such as:
- Squidoo.com
- Hubpages.com
- Xanga.com
- Vox.com
- Blogger.com
- 360.Yahoo.com.
- Wordpress.com
- LiveJournal.com
- Zimbio.com
- Spaces.Live.com
Create even more backlinks by submitting your offsite blogs to social networking and social news sharing sites.
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