Article marketing is simply the writing of approximately 500 word articles on a subject that is somehow related to your business or industry. These content-rich articles are then published online through a variety of article submission sites. The resource box typically found at the bottom of the article is how readers find your company information and are directed to your website. Article marketing is so simple that many people overlook its power and effectiveness.
The Importance of Article Marketing
Article marketing is one of the absolute best ways to put Internet marketing to work for your business. By strategically writing articles that are relevant to your industry and submitting them to online article submission sites you will create a direct path to your website for anyone who does a search for information that relates to your business.
Remember that an article is not a sales pitch. It needs to be full of relevant information that is actually useful and/or entertaining. It must also be written using Search Engine Optimization techniques. Be careful not to keyword stuff your articles. Never plagiarize content from anywhere else.
Once you write good articles that actually teach your customers something while establishing yourself as a go-to expert in the industry you will need to get the articles published in a variety of places. EzineArticles.com and Squidoo are two excellent locations for publishing such articles, but ideally you will want to submit your articles to hundreds of websites. Article submission sites can help you do that. Be sure to avoid using duplicate content from your website as this may affect the ranking of your article and your site.
Articles are vital to your Internet marketing plan. Therefore you will need to produce them regularly. This is where those seeking your keywords will stumble across your company, thanks to the resource box that is always included at the end of your articles. However, they actually have to get to the bottom of the page to get that information. That means you had better have a captivating article written to keep their attention!
Regular article publication will set you apart from many of your competitors, but you must be consistent. You must create multiple articles each month in order to keep traffic flowing to your site. Luckily, this is a very easy task to subcontract out.
Articles are meant to attract people to your site. They are published on other websites with backlinks to your site, creating an added bonus for you, because as discussed before, the more backlinks to your site the better.
Use Articles to Create Interest and Reach All Potential Clients
To pique the interest of a wide variety of different possible clients, you will need to write a variety of articles, targeting a variety of subjects. Make sure you write articles that touch on every use of your product or service. Some great article ideas are listed below.
Write about
- tips on the use of your product
- reasons why someone would want to use your service
- unconventional uses for your product or service
- frequently asked questions
- individual products and services
- how to choose the best provider of your type or service or product
- things to look out for when purchasing
- the advantages of using your product or service
- the disadvantages of not using your product or service
- how to…
- things you shouldn’t do
- evaluations of different options
- steps for using your products or services
- how your products or services help people
- little known facts
- explanations
- how to avoid a problem
- tips on responding to a challenge
Once you have chosen a subject for an article, it should be in the 400-750 word range. Make sure it is well-written and flows naturally, in order to keep people reading. Nothing turns a reader off faster than poor grammar and confusing sentences.
The simple formula for article writing as an online marketing technique:
- Do your keyword research
- Get your content written
- Submit it to article directories
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