Testimonials are an excellent way to build consumer confidence in your products or services. Visitors to your site witness actual clients and their level of satisfaction with your company. They see how your products are put to use and get ideas as to how they can use them also.
You can add video testimonials for maximum impact, as they appeal to everyone even those who typically don’t take time to read websites and create a type of social proof that helps your personal branding. Alternatively you can post a testimonial in text form with accompanying pictures of the client and even the client using your company’s services or products. You can also use simple audio clips for testimonials.
Some tips for the use of testimonials:
- get testimonials from both genders
- if your product or service is used in a variety of different ways or industries, get testimonials from various areas
- put some diversity of age and ethnicity in your testimonials
- feel free to use just a portion of a testimonial if it is too lengthy
- ask customers for testimonials that you can use
New customers feel more confident about their decision to purchase from you if you have testimonials on your site. They get the impression that they are a part of a group and that they are not just another sale.
In every testimonial, you must include:· customer’s name and title
· city and state
· credentials
Encourage them to talk about the way your business helped to solve their problem. Always get permission from the person to use the testimonial and information in it before publishing it. Keep a copy of the permission for reference. http://www.localonlinemktg.com/
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