Links are the key to getting listed high in search engine results. One-way links are what you want, so make sure you focus on getting your site listed in as many places as possible. Directory submissions are excellent ways to get your site’s link out there, even though many people will tell you that business directories are outdated. They do indeed have great value in getting backlinks to your website.
The types of directories you should submit to include:
- major directories, like the fee-based Yahoo directory and the free human-reviewed DMOX
- local directories, like local.com, localize.com, hotfrog.com and specific group directories like your local Chamber of Commerce
- industry specific and niche directories, such as cmac.ws and other niche groups found through an online searches
- Yellow Pages/411 directories like YellowPages.com, Superpages, com, Yellowbook.com, InfoUSA.com and Localeze.com
- Review directories like Kudzu.com, Insiderpages.com, Tripadvisor.com, AngiesList.com, BBB.org and Citysearch.com
- major directories, like the fee-based Yahoo directory and the free human-reviewed DMOX
- local directories, like local.com, localize.com, hotfrog.com and specific group directories like your local Chamber of Commerce
- industry specific and niche directories, such as cmac.ws and other niche groups found through an online searches
- Yellow Pages/411 directories like YellowPages.com, Superpages, com, Yellowbook.com, InfoUSA.com and Localeze.com
- Review directories like Kudzu.com, Insiderpages.com, Tripadvisor.com, AngiesList.com, BBB.org and Citysearch.com
These directories will help your business be located much more easily as they are typically at or near the top of search results for a business name or the niche and location. Therefore, your presence in the relevant directories will get you near the top of results. Your website traffic and your phone inquiries will increase as a result of being listed on directories. Therefore directory submissions are a solid part of any marketing plan.
Inclusion in directories will also validate a company’s existence for search engines. It creates backlinks to the website and citations that help the search engines index a company. Newer directories with Web 2.0 capabilities even have the interactive option of adding reviews, which creates even more content for a site. This means better natural search results and local search results for your business.
Most directories are free of charge, however some have a fee associated with them. If it is a big-name, powerful directory, it may be worth the investment.
Review directories serve a variety of purposes, such as:
• Backlinks
• Citations
• Reviews
• Local rankings
• Building customer trust
• Backlinks
• Citations
• Reviews
• Local rankings
• Building customer trust
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