Do Personal Branding Changes

By doing one-time personal branding changes, you can effect the kind of change you want in the results you get from your website. You want your website to have a certain kind of feel to it so that you give the impression to visitors that you are indeed a trusted expert in your local market. By tapping into the unique resources the Internet offers, you can help do that and increase traffic and buying customers at the same time.

You are trying to appeal to a sophisticated audience. They are savvy to the things marketers throw at them. They research purchases much more than ever before. However, their attention spans are relatively short and they make decisions quickly. They are not completely at ease doing business online yet and question whether or not they should trust what they find there. When they come across your website they want to be sure that it is the right source for what they are seeking. They want to know about your company, your commitment to service and your trustworthiness.
By putting the right content on your site you can build your personal brand and reassure your clients that you can offer what they are looking for. You want to personalize the process for new clients. They want to know about you and your business. Therefore, get personal and let them know who they are doing business with.
Stay away from the “stuffy” corporate sounding websites. No one wants to do business with a big company. They want to do business with neighbors they can trust. Some tweaks to your site can give that impression and help increase sales for you.
Some of the things to include on your website to help you create this personal touch include:

·         Photographs of the owner and staff and information about them

·         Expert articles you’ve written

·         Reviews

·         Awards

·         Professional associations

·         Business groups you are a member of

·         References from other businesses

·         Audio or video message from the owner

·         Audio or video testimonials from clients

You and your business need to be perceived as friendly, not stuffy. By taking the time to invest in personal branding, you will attract more and more buying customers. You will be gaining the trust needed to succeed in the online marketplace. 

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