Audio Marketing

By doing audio marketing you can more easily capture the attention of visitors to a site and get them involved in the content you are delivering. In fact, every business owner should incorporate audio marketing both onsite and offsite into their marketing plan. It is much more memorable than text and keeps visitors on a website longer than they would stay otherwise, because audio is more of a personable approach.

You can use audio to:

-          introduce your products or services

-          present the owner of the business

-          give consumer tips

-          give instructions

-          present testimonials

-          repurpose radio commercials

-          read blog posts or expert articles and

-          give a call to action.

In fact audio testimonials are a much more effective way of building trust with potential clients.

Offsite audio can be used to drive traffic to your website and to help with the personal branding of your business. It helps the owner appear to be a true expert in the field. Offsite audio also provides backlinks to your site and counts as content to help your site’s ranking in the search engines.

Opt to put offsite audio on podcasts, online radio shows or other forms of distribution. You might also want to record a message with expert tips and link it back to your site, to promote yourself as an expert.

Create a title starting with your chosen keyword phrase when you submit your audio to different sites. Use the same keyword in the segment description. You can also drive traffic to your audio content with backlinks using various online marketing techniques. There are many tools that will help you facilitate the use of audio in your online marketing. 



http://www.localonlinemktg.com/