Finding the Ideal Customer

Finding the ideal customer for your business is a one-time job. You are probably thinking that any customer at all is ideal. However, there are some that are much better than others. Knowing how to identify them and who to stay away from will make your business run more smoothly. In addition, your marketing campaign will be much more effective because you will be able to target that customer precisely with the very keywords they use when they search for goods and services.
In order to uncover your ideal customer you will need to conduct keyword research by analyzing the different markets that you serve. This will also help you to determine which niches you should target with your products or services. Often marketing campaigns fail because this crucial step was not taken prior to implementing marketing strategies. Even setting up a website without doing this step is a waste of your time and money.
Do It Now!
The very first step in your marketing strategy is to do your research right away so that you get started properly.
Identify the buyers of your products and services. What problem does what you offer solve for them?

The 4 Quadrants of Business

When it comes to identifying your ideal customer, it is necessary to analyze the 4 quadrants of business. This will help your determine which types of clients you should focus on attracting. The 4 quadrants of business are based on the combination of two factors:

·         Customer Value: How much is a client worth? If a client will be worth little to your bottom line, you need to spend less time trying to attract him or her. More time and energy should be devoted to attracting those who make sizeable purchases.

·         Search Volume: Are there lots of people searching for the product or service you are offering? If you have multiple services or products in your business, concentrate your marketing strategies on the ones that more people are actually searching for.

The 4 quadrants of business, when it comes to Internet marketing, are:

1.      Low customer value, low search volume: a poor choice to target.

2.      Low customer value, high search volume: better, but not great.

3.      High customer value, low search volume: even better but not ideal.

4.      High customer value, high search volume: the best.

If you pinpoint the customers who have high customer value and high search volume you can feel confident that those people are very good ones to target. Make sure they also have buying intent, which is also very important.

While all customers are valuable, the others who are not high customer value and high search volume will likely come across your business as you are advertising to that target group. Marketing specifically to the group that has the most potential simply makes good business sense. 

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