Pay-Per-Click Campaigns

Pay-Per-Click campaigns are one area where many people are already investing in online marketing. You may be one of those who recognize the value of such campaigns in finding potential clients. One of the major advantages in PPC campaigns is the fact that you can be up and running with traffic actually coming to your website in as little as one day.

Pay-Per-Click campaigns can also be very expensive. However, they can be greatly downsized and often even completely eliminated by the effective use of an online marketing strategy. You can easily spend a lot less on your PPC campaign than you have previously if your business is consistently at the top of search engine results. However, PPC campaigns are still important tools that can remain as a part of a good online marketing strategy, especially for extremely competitive keyword searches.

The Right Keyword Research

Keyword research will be the thing that makes your PPC campaigns work like never before. If you have your keyword research done correctly, you will have a list of keywords that are used when people search for something your business could provide, including very specific long-tail keywords. These keywords will not only be the ones most commonly used, but also the ones that have the fewest PPC matches for them. This means that when someone uses those keywords your ad will appear at the top, not mixed in somewhere with endless others.

Keyword research makes all the difference between hit or miss PPC campaigns and ones that really work and have a high rate of conversions to sales for the number of click-throughs that you get. Having professional management of your PPC campaigns can mean huge savings and much greater results.

Geo-Targeting Your Ads

Most people do not realize about this PPC option. However, it allows you to target your PPC ads to just the people in your area who are searching for a given term. Using geo-targeting, a search from someone in your geographic area for a generic term like “plumber” would reveal your ad, whereas someone in another state or area that you don’t serve who searches for “plumber” would not see your ad.

Using Google Ads and other PPC services you can choose to have your ads shown only to people living in certain zip codes, cities or regions. By doing so you can bid on very generic terms that previously would not have been a good choice. This is possible because search engines know where searchers are located. You can choose to target:
• Actual location
• Narrow geography such as city, state, metro area
• IP address
In addition you can choose to do PPC campaigns on words with a location qualifier attached to them. Many people will actually choose to include the location qualifier in their search, such as “Atlanta plumber.” By using both the searcher’s actual location and where the searcher is looking, you will have the greatest success possible in your Pay-Per-Click campaign.

The advantages to geo-targeting generic terns for your PPC ads are:
• cheaper click rates
• fast traffic results
• more targeted traffic
• lower competition
• higher conversion to sales

The Importance of the Landing Page

A landing page is the page a prospect reaches when they click through your ad, a link in your article’s resource box, or a link in a press release, video, or audio. The best-designed landing pages have a way these visitors can trade their contact information for a special report or some other content that’s valuable to them. The landing page is a very important component in the online marketing strategy for Pay-Per-Click campaigns. It should be relevant to the ad that you have placed and should contain keywords related to the search. You should have a different landing page for each PPC ad you place. Include navigation links to other parts of your website for even better results in Google.

Consider Using a Content Network PPC Campaign

Content Network PPC allows you to sell advertising space on your own website and use space on other websites that relate to yours. What’s most effective about advertising with the content network is the fact that most of the time people spend online isn’t spent using a search engine, but visiting their favorite sites. Content PPC allows you to get your ad in front of them while they’re on these popular sites.

A large number of websites collaborate in a content network and you get the advantage of the traffic attracted to each of them. Your ad can be so much more than a text ad like traditional PPC. You can opt for images and even video to capture the attention of potential clients. Content network PPC is wide open right now and is an excellent option to explore in your Internet marketing plan.

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The Importance of Blog Comments

Your blog is essentially a forum whereby others will have the opportunity to interact with you. Those who make comments are likely to be potential customers or even existing customers. Always respond to valid questions, comments and complaints. How you handle such things will speak volumes to the followers of your blog.

Bear in mind that you can learn a lot from the comments that your blog receives. Your next big product or service is often waiting to be discovered in the feedback of a customer or potential customer. They may share with you what little thing bothers them most or what would be an ideal addition to what you offer. This interaction that allows you to garner knowledge from those who buy from you is one of the most important aspects of a blog. Use it!

You should also take the time to comment on other blogs related to your field and leave your own website address to create more valuable backlinks. Do not make a comment that is little more than an ad for your own business. It will likely not even be approved if you attempt to do so. Make relevant, helpful comments. Leave your website URL in the space provided only.

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Directory Submission

Links are the key to getting listed high in search engine results. One-way links are what you want, so make sure you focus on getting your site listed in as many places as possible. Directory submissions are excellent ways to get your site’s link out there, even though many people will tell you that business directories are outdated. They do indeed have great value in getting backlinks to your website.

The types of directories you should submit to include:
- major directories, like the fee-based Yahoo directory and the free human-reviewed DMOX
- local directories, like local.com, localize.com, hotfrog.com and specific group directories like your local Chamber of Commerce
- industry specific and niche directories, such as cmac.ws and other niche groups found through an online searches
- Yellow Pages/411 directories like YellowPages.com, Superpages, com, Yellowbook.com, InfoUSA.com and Localeze.com
- Review directories like Kudzu.com, Insiderpages.com, Tripadvisor.com, AngiesList.com, BBB.org and Citysearch.com

These directories will help your business be located much more easily as they are typically at or near the top of search results for a business name or the niche and location. Therefore, your presence in the relevant directories will get you near the top of results. Your website traffic and your phone inquiries will increase as a result of being listed on directories. Therefore directory submissions are a solid part of any marketing plan.

Inclusion in directories will also validate a company’s existence for search engines. It creates backlinks to the website and citations that help the search engines index a company. Newer directories with Web 2.0 capabilities even have the interactive option of adding reviews, which creates even more content for a site. This means better natural search results and local search results for your business.

Most directories are free of charge, however some have a fee associated with them. If it is a big-name, powerful directory, it may be worth the investment.

Review directories serve a variety of purposes, such as:
• Backlinks
• Citations
• Reviews
• Local rankings
• Building customer trust

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Doing Detailed Keyword Research

Hand-in-hand with the whole process of identifying your ideal customer is doing detailed keyword research. Even if you know who your ideal clients are but have no idea how to lead them to your site, you will not be successful in converting them to actual clients. This is typically a one-time task done at the beginning of your online marketing campaign and can be delegated to a keyword research specialist for extremely effective results.

The Necessity of Keyword Research

Keyword research is like turning on the light. By doing keyword research you will know, and not guess, exactly what your potential clients are searching for when they look for services and products like you offer. Simply knowing who your ideal clients are is not enough. You have to know the phrasing they use when they search. When you discover those phrases, your keyword research is done.

Luckily, the keyword research portion of the marketing plan only needs to be done once, unless you diversify the line of products or services you offer, new uses are discovered for them or you open a new division of your company.

In order to nail down the keywords that are being used to find companies in your field, ask yourself some questions.

How Will People Search for You?
What types of phrasing will potential customers use when searching for you? Will they look for a person, position, a firm or a solution? Will they use geographic modifiers like city, state or region? Will their level of motivation come through in their search, by using specific words?
• Specific person: “Plumber”, “plumbing contractor”, etc.
• Geographic modifiers: “plumber Atlanta”, ”plumber Atlanta GA”
• Motivation levels: “emergency plumber Atlanta”, “24 hour plumber”
As a critical part of your keyword research, you should employ a keyword research tool. While there are a variety of such tools on the market, Google AdWords is a free one that can help greatly, as it generates keyword ideas for you, as well as synonyms. Cross-reference your keywords with geographic modifiers. This will often help you be as effective as possible getting ranked according to strong keywords. The more precise the keyword, the better conversion rate it will have for sales.

Use Nitro Samurai (http://www.nitrosamurai.com) or another pay site for further building a list of long-tail keywords. They can help you determine which very specific keywords are most valuable. It will also give you an inside look into which words your competitors are using and the quality of the SEO competition they present, when you do a keyword search for them.

Document Data for Future Use

Be sure to keep a running tab of all the keywords you discover. This will give you information to work with for your online content. It will also keep you from having to repeat the keyword search.
Keywords will be used in every aspect of your online marketing. Therefore the research you do in the beginning about your ideal client and how they search will carry over in all your online content. You will use those keywords for:
- Articles
- Blogs
- Search Engine Optimization
- Press releases
- Ads
- Social media
- Videos and audios
- Tags
Even simply adding one or more traffic methods per month to your existing traffic generating strategies will earn significant results. Target a couple more keywords from your keyword list each month.

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The Importance of Web 2.0

Web 2.0 is a term used to refer to any applications that allow users to interact. Social networks, blogs, video sharing sites, wikis and more are some of the commonly used Web 2.0 applications that can be used as an effective part of any online marketing campaign. In fact, many of these types of applications allow an excellent source for feedback to a company.

One of the major purposes of using Web 2.0 in your quest to drive traffic to your website is to create backlinks to your site. So you will need to make comments on other sites with links back to your own sites. You will also need to create your own blogs, videos and social network identities to share useful information for those who would be potential customers for you.

As with any of the online writing you do, pay close attention to make sure that it is search engine optimized. Use keywords strategically in your content. This will ensure that you get the best ranking possible in relevant searches.

By using Web 2.0, you are opening up your business to explosive growth. It is easy for fans of your service to share it with others.

The feedback you receive from Web 2.0 gives you a wealth of opportunities.
- As individuals leave testimonials, you build credibility.
- As customers leave comments and suggestions, you get important feedback that allows you to tweak your product to best serve your customers. You will be much more on target with their needs.
- As complaints are dealt with your reputation for customer service is built.

Right now, Google, the leading search engine worldwide, loves Web 2.0 content sites such as:
- Videos
- Press releases
- Articles
- Hub Pages
- Squidoo

Therefore careful use of search engine optimized content on such sites will help give you the ranking you want in the search engines.


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Keeping On Top of Things

By keeping a finger on the pulse of your industry you will easily find new topics for blogging, articles, press releases, videos, audios and even social networking comments. This way you can quickly jump on new trends as they become popular. Technology can help you do so by
staying on top of the latest developments, trends and hot spots in online marketing, you will have a much better chance to keep your online market domination. There are always new developments in the dynamic world of online marketing. Therefore, staying abreast of new technologies and new trends is essential. You can do so by:

- seminars
- webinars
- following blogs
- watching the competition
- subscribing to RSS feeds
- being on email lists
- social media

In addition you can use Google Alerts to keep on top of things happening in the media in either your industry, in a field relevant to yours, as well as in online marketing trends. By setting up a Google Alert, you are automatically informed when information concerning the topics you choose are updated in selected online formats. This helps you to keep on top of things so that you can share relevant information in a timely manner and drive people to your website for relevant solutions.

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Additional Traffic Strategies

By using a wide variety of traffic strategies, you will have the best chance of being able to attract the maximum number of potential clients to your website. Apart from the techniques already mentioned, there are other ones that will help you drive traffic to your site. Some of them are even completely free, while others involve a varying amount of investment depending on the quality of equipment you want to use to create the medium.

 

Classified Ads

By placing carefully created online classified ads you can easily drive traffic to your website. Many of these websites are free of charge, like Craigslist.org. You can choose to put an ad in the sections that best fit the services or products your company provides. You can even put links directly back to your website in many of these ads. The sheer volume of traffic on such sites will help people find you and your website more readily, as there are numerous people who use such sites as their go-to resource for many things.

To get the maximum amount of use from your classified ads, create links to your ad using social bookmarking sites and other social networking sites. This will create additional backlinks to your ad and help it get ranked in the search engines. Any content that gets ranked in the search engines is excellent for your online marketing.

Make sure that the ads you place on classified ad sites are search engine friendly, like all your online content. Use keywords correctly, without stuffing them into the ad, to maximize your search engine result ranking. Such ads need to be placed monthly to stay current in the search engines. Vary the content though and add seasonal specials, if appropriate.

Some of the best classified ads include:

• Craislist.com
• Backage.com
• Topics.com/classifieds/city
• Olx.com
• Oodle.com
• Kijiji.com
• UsFreeAds.com 

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Local SEO and Natural SEO

Search Engine Optimization or SEO is vital to the implementation of your online marketing plan. While this is a part of the 5 one-time things you must do to get your plan started successfully, it must also be monitored and updated, so that your local business results and your natural search results remain ranked near or at the top.

Local Business Results

Local business results will impact not only the traffic to your website, but also the phone at your place of business. Because your phone number is listed in the local business results you will find that once your business is successfully located at the top of these results your phone will ring much more often.

Submit your business to the three major local business results sites. Monitor and update listings regularly to secure top spots. Make sure that your listings are search engine optimized. The three sites you must be on are:

• Google—the most important one as it owns 2/3 of online traffic
• Yahoo—also very important
• MSN/Bing—growing in importance, but not as prominent as Google and Yahoo

These local business results each pick up on select keywords and use different location modifiers when ranking listings. However, most listings include address, phone number, directions to your physical address, website and customer reviews. The ones with the best reviews containing targeted keywords, in addition to location modifiers will find their way to the top of the search results.

In order to be listed in the top 10 search results, follow these 7 tips:

1. Optimize every aspect of your listing with strategic keywords.
2. Get reviews from clients.
3. Obtain backlinks from local online directories.
4. Strategically choose the areas you want optimized even establishing different addresses and phone numbers for other areas.
5. Get listed in about 4 to5 categories related to your business for your business results listing.
6. Place coupons with the listing to increase conversion rates.
7. Use YouTube Videos and photographs with your keyword in the title.

After listing in the top local business listings, seek out other directory listings to use such as Kudzu, City Search, cmac.ws, Best of the Web local and more.

Track the changes you make, so that you can keep the listing as relevant as possible. It will also help you monitor what works and what doesn’t. Be patient, it sometimes takes 3-4 weeks to see your listing appear.

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Making Changes to Your Online Marketing Methods

In order to make the changes to your online marketing methods there are a variety of things that you should know.

First the potential to grow your business using online marketing is phenomenal, no matter what industry you are in. You just need to cultivate it.

There are 5 extremely useful Internet marketing techniques that no one is doing.  Learn them and put them into practice and you will outperform all your competitors quickly.

You need to achieve local online domination. It is a 4 step process. Focus on it to get the results you want.

There is a simple online marketing plan that you can follow to make sure you get all the tasks done in order to get to the top of the search results and get more new clients to your site.

Before implementing your new marketing plan, take the time to thoroughly analyze what you are already doing, so you know where to go from here and so you can have a baseline to measure against.

Make your tasks more reasonable by breaking them down. Start with the tasks that are one-time jobs, as they provide the foundation for your marketing plan, and you will have the pleasure of checking things off your list.

Only when the one-time tasks are completed should you begin the tasks that repeat. These are long-term commitments that will require monthly, weekly or even daily attention.

You should consider seeking out subcontractors for a portion of or the entire online marketing plan, for the sake of expediency and skill. There are many who can take on select tasks to facilitate the process for you.

You will conclude the implementation of your marketing plan with an increase in your business income.

Please comment on this post and tell us what you think.

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Finding the Ideal Customer

Finding the ideal customer for your business is a one-time job. You are probably thinking that any customer at all is ideal. However, there are some that are much better than others. Knowing how to identify them and who to stay away from will make your business run more smoothly. In addition, your marketing campaign will be much more effective because you will be able to target that customer precisely with the very keywords they use when they search for goods and services.
In order to uncover your ideal customer you will need to conduct keyword research by analyzing the different markets that you serve. This will also help you to determine which niches you should target with your products or services. Often marketing campaigns fail because this crucial step was not taken prior to implementing marketing strategies. Even setting up a website without doing this step is a waste of your time and money.
Do It Now!
The very first step in your marketing strategy is to do your research right away so that you get started properly.
Identify the buyers of your products and services. What problem does what you offer solve for them?

The 4 Quadrants of Business

When it comes to identifying your ideal customer, it is necessary to analyze the 4 quadrants of business. This will help your determine which types of clients you should focus on attracting. The 4 quadrants of business are based on the combination of two factors:

·         Customer Value: How much is a client worth? If a client will be worth little to your bottom line, you need to spend less time trying to attract him or her. More time and energy should be devoted to attracting those who make sizeable purchases.

·         Search Volume: Are there lots of people searching for the product or service you are offering? If you have multiple services or products in your business, concentrate your marketing strategies on the ones that more people are actually searching for.

The 4 quadrants of business, when it comes to Internet marketing, are:

1.      Low customer value, low search volume: a poor choice to target.

2.      Low customer value, high search volume: better, but not great.

3.      High customer value, low search volume: even better but not ideal.

4.      High customer value, high search volume: the best.

If you pinpoint the customers who have high customer value and high search volume you can feel confident that those people are very good ones to target. Make sure they also have buying intent, which is also very important.

While all customers are valuable, the others who are not high customer value and high search volume will likely come across your business as you are advertising to that target group. Marketing specifically to the group that has the most potential simply makes good business sense. 

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Do Onsite Search Engine Optimization Updates.

This one-time activity will transform your website from whatever it is presently to a search engine optimized version that is much more attractive to web crawlers. This is extremely important in getting your website ranked as high as possible on the search engine results.  The things that are appealing to a search engine are not the same as those things that are esthetically pleasing on a website. In many cases such fancy programming on a site is a negative for search engines.
Analyze What You Have
First you will need to begin by analyzing your current site, so look at these things:

• The look and feel of the site
• Is the site optimized for visitors?
• Is the site optimized for search engines?
• Does the site work for multiple browsers?

Critical Components of a Good Website

In most cases, websites are lacking in some of these areas. In order to make your website appealing to human visitors and search engines, and be effective in its purposes, you will need to go through and make sure the following things are in place. If they are not, you need to include them for the best results possible.

• Easy navigation: Make sure the site is easy to use and straightforward.
• Most important info “above the fold”: Make sure all the important information is visible when a visitor first arrives at the home page. A good number of people will not scroll down to find the important information.
• All links working: Don’t frustrate visitors or the search engines with broken links.
• Home Page, Products Page, Service Page, Testimonials, About, and Contact Form.
• Lead visitors through the site: Make sure you are taking visitors exactly where you want them to go on your site.
• Specific instructions.
• Multiple calls to action: Call now, buy now, etc.
• Pictures used correctly: This includes proper sizing of pictures as well as using captions to explain what the pictures represent.
• Non-distracting design: This goes for a background that is too distracting as well as crazy fonts, italics and underlines.
• Centered layout that has dark text on a light background.
• Multiple ways to contact with the phone number on the top right, side and bottom, and the address only at the bottom.
• Trust factors like BBB and awards clearly on the front page.
• Testimonials on the front page.
• Personal branding: This includes pictures of you and your staff, branded vehicles, audio and video messages, and links to any social networking site like Facebook or Twitter.
• Optimization for keywords: Using good keywords is huge for search engines and you must take some time to do keyword research before you can determine if keywords are optimized properly.
• Relevancy: Search engines love websites that show relevancy. This is done by starting broad and then drilling down in themes. Always optimize for one keyword per page instead of multiple keywords per page.

·         Make sure that your keywords are in your title tags, meta tags, the URL, the headers and description of a web page.

·         Good content: Ensure that all text on your website is search engine optimized with strategic use of keywords and avoid duplicate content.

• Avoid Flash and frames. 

With the onsite SEO updates completed, your website should naturally move closer to the top of search engine results. However, you cannot rely on this alone. You must also continue with your online marketing plan and maintain a blog, do other Web 2.0 applications and submit articles with links back to your website in order to increase traffic and quality one-way links that will help you get to the very top of the results like you want and need.




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Add a Lead Capture System to the Website.

By adding a lead capture system to your website you are taking the destiny of your business into your own hands. No longer are you simply a passive participant who casts a line and waits for the fish to come to you.
With a lead capture system you have the opportunity to get the names and contact information of people who visit your site for any reason. This means that you can now build a database of potential customers that you can market to. When you need more business you market to those people and you can create cash on demand.
All types of sales are dependent on leads. Therefore having a lead capture system is a wise move in your online marketing strategy. It gives you something tangible to work from when you need more sales. And who doesn’t need more sales?
Lead Capture Systems Defined
A lead capture system is simply an opt-in box that offers more information, an e-newsletter subscription, a free report or some other freebie in exchange for simple contact information. Typically the information requested is just a name and email address, but some systems do ask for a mailing address and/or a phone number. Try to refrain from requesting too much information.
Because these people have actually come to your site and then opted to get on your email list, you can feel confident that they are actually interested in your products or services. This makes them likely customers.
Once the lead capture system is in place on your website, you will need to do lead nurturing. This means you must stay in contact with these people.

-          Send newsletters regularly, but not too frequently.

-          Keep them up to date on new offerings and sales.

-          Offer special deals for those on your email list. This is a very good way to generate business when things are slow.

As a part of this process you will need to do some of the things that were mentioned in the “5 Things No One Is Doing” section. You will need to put autoresponders in place, so that as people opt in, they are greeted, welcomed and introduced to your products or services through a series of letters. If you haven’t used a free report to get them to join your email list, offer it now.
By building your email list and marketing to it regularly with useful information, you will get the power of having a bigger customer base and being able to generate cash on demand. 






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Do Personal Branding Changes

By doing one-time personal branding changes, you can effect the kind of change you want in the results you get from your website. You want your website to have a certain kind of feel to it so that you give the impression to visitors that you are indeed a trusted expert in your local market. By tapping into the unique resources the Internet offers, you can help do that and increase traffic and buying customers at the same time.

You are trying to appeal to a sophisticated audience. They are savvy to the things marketers throw at them. They research purchases much more than ever before. However, their attention spans are relatively short and they make decisions quickly. They are not completely at ease doing business online yet and question whether or not they should trust what they find there. When they come across your website they want to be sure that it is the right source for what they are seeking. They want to know about your company, your commitment to service and your trustworthiness.
By putting the right content on your site you can build your personal brand and reassure your clients that you can offer what they are looking for. You want to personalize the process for new clients. They want to know about you and your business. Therefore, get personal and let them know who they are doing business with.
Stay away from the “stuffy” corporate sounding websites. No one wants to do business with a big company. They want to do business with neighbors they can trust. Some tweaks to your site can give that impression and help increase sales for you.
Some of the things to include on your website to help you create this personal touch include:

·         Photographs of the owner and staff and information about them

·         Expert articles you’ve written

·         Reviews

·         Awards

·         Professional associations

·         Business groups you are a member of

·         References from other businesses

·         Audio or video message from the owner

·         Audio or video testimonials from clients

You and your business need to be perceived as friendly, not stuffy. By taking the time to invest in personal branding, you will attract more and more buying customers. You will be gaining the trust needed to succeed in the online marketplace. 

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Article Marketing

Article marketing is simply the writing of approximately 500 word articles on a subject that is somehow related to your business or industry. These content-rich articles are then published online through a variety of article submission sites. The resource box typically found at the bottom of the article is how readers find your company information and are directed to your website. Article marketing is so simple that many people overlook its power and effectiveness.

The Importance of Article Marketing

Article marketing is one of the absolute best ways to put Internet marketing to work for your business. By strategically writing articles that are relevant to your industry and submitting them to online article submission sites you will create a direct path to your website for anyone who does a search for information that relates to your business.

Remember that an article is not a sales pitch. It needs to be full of relevant information that is actually useful and/or entertaining. It must also be written using Search Engine Optimization techniques. Be careful not to keyword stuff your articles. Never plagiarize content from anywhere else.

Once you write good articles that actually teach your customers something while establishing yourself as a go-to expert in the industry you will need to get the articles published in a variety of places. EzineArticles.com and Squidoo are two excellent locations for publishing such articles, but ideally you will want to submit your articles to hundreds of websites. Article submission sites can help you do that. Be sure to avoid using duplicate content from your website as this may affect the ranking of your article and your site.

Articles are vital to your Internet marketing plan. Therefore you will need to produce them regularly. This is where those seeking your keywords will stumble across your company, thanks to the resource box that is always included at the end of your articles. However, they actually have to get to the bottom of the page to get that information. That means you had better have a captivating article written to keep their attention!

Regular article publication will set you apart from many of your competitors, but you must be consistent. You must create multiple articles each month in order to keep traffic flowing to your site. Luckily, this is a very easy task to subcontract out.

Articles are meant to attract people to your site. They are published on other websites with backlinks to your site, creating an added bonus for you, because as discussed before, the more backlinks to your site the better.

Use Articles to Create Interest and Reach All Potential Clients

To pique the interest of a wide variety of different possible clients, you will need to write a variety of articles, targeting a variety of subjects. Make sure you write articles that touch on every use of your product or service. Some great article ideas are listed below.

Write about

-          tips on the use of your product

-          reasons why someone would want to use your service

-          unconventional uses for your product or service

-          frequently asked questions

-          individual products and services

-          how to choose the best provider of your type or service or product

-          things to look out for when purchasing

-          the advantages of using your product or service

-          the disadvantages of not using your product or service

-          how to…

-          things you shouldn’t do

-          evaluations of different options

-          steps for using your products or services

-          how your products or services help people

-          little known facts

-          explanations

-          how to avoid a problem

-          tips on responding to a challenge

Once you have chosen a subject for an article, it should be in the 400-750 word range. Make sure it is well-written and flows naturally, in order to keep people reading. Nothing turns a reader off faster than poor grammar and confusing sentences.

The simple formula for article writing as an online marketing technique:

• Do your keyword research
• Get your content written
• Submit it to article directories

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