Thursday, September 15, 2011

Who Needs Mobile Marketing?

First, let me say that not every business needs mobile marketing. If you do not have an advertising budget that can handle small experimentation losses from using a new technology you¡¦re not familiar with, you do not need to be doing mobile marketing at this time.

On the other hand, if you engage the services of a mobile marketing expert who can help to mitigate any such potential losses, you should certainly consider using mobile marketing. In addition, you should not consider using mobile marketing if your product or service focuses primarily on a target demographic that would not be using mobile phones.
Many businesses, however, do have products or services that are ideal candidates for marketing using mobile.

Retail, for instance is a niche which benefits a great deal from mobile marketing. Anyone with a retail business should definitely take advantage of mobile advertising strategies, or you'll be behind the 8 ball.

The mobile marketing opportunities for most businesses and other organizations like Realtors, promoters/event coordinators, churches and schools are endless!

There are many other business niches that can benefit greatly from mobile text marketing and they include, but are not limited to:

• Travel
• Nonprofits
• Sports
• Legal
• Food and beverage
• Healthcare
• Education
• Consumer electronics
• Apparel and accessories
• Automotive
• Arts and entertainment
• Consumer packaged goods
• Education
• Financial Services
• Government
• Home furnishings
• Media/publishing
• Politics
• Real estate -- Imagine never filling the info box again


Imagine the benefits of offering coupons, recipes, surveys/feedback campaigns, fan clubs, loyalty clubs, movie times, ticket sales, class schedules, details of a property for sale, last minute travel deals, sales, store events, donation sites, emergency alerts, new publications by a favorite author or musician, health tips, carry-out or delivery ordering, theater locations.

Clearly, the list can go on and on. You can modify many of the offline promotions you are already doing to make them work on mobile. You can also create and execute new promotions that do not work offline. There are no limits to using your creativity with mobile text marketing!

Examples Of How You Can Use Text Marketing



Just a Few of the Many Business Increasing Their Sales With Text Message Marketing:


It’s beyond the scope of this guide to discuss in detail all the ways your business can market using mobile, but a mobile marketing consultant is able to help you plan your marketing campaigns.

You can also go to our website and see many examples of how your business could benefit from mobile text marketing.

http://SimplyTextMarketing.com

We’ve found Mobile Text Marketing will deliver the best ROI and is the most affordable way to market to this huge audience. Text Marketing out performs even the best mobile website which requires a smart phone to view and therefore only reaches 28%.

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