The difference between a regular barcode and the QR code is that the QR Code stores data which can be read digitally. The QR code is read by scanners in stores or using the camera and a QR code reader (available free) which are installed on your smartphone.
A QR Code can be used to provide a link to a web page, a coupon or details on a new product and can be printed on anything – even t-shirts! The uses for a QR Code are endless.
QR Codes are used extensively outside of the U.S. and are beginning to catch on here, too. I’m already seeing them in print advertising in magazines, on store windows, in some directories and on other websites. You can add them to any print advertising such as business cards, to videos, and to anything else you can think of. When scanned, it will provide a text message, take someone directly to your website or link to whatever else you decide to send them to.
In Japan, McDonald’s includes QR codes on their product packaging (Happy Meal boxes, sandwich wrappers). Magazines are incorporating QR codes into their print advertising. Can you think of how you might use a QR Code?
Someone who is familiar with QR Codes will appreciate using them. If someone is not familiar with QR Codes, they’ll ask about them when they’re in your store – opening up lines of communication.
QR Codes are a great tool for inviting a consumer to opt-in to your list, in exchange for something of value (coupon, sales events, link to a download).
You’ll be seeing more and more QR Codes and you’ll be using them yourself in your mobile marketing campaigns.
QR Code Pros
• Free and Easy to make
• Provides a Matrix Barcode readable by Smart Phones
• Use on marketing materials, business window
• When scanned, customer sees whatever info you include, your website link, hours, contact info…
QR Code Cons
• Only 28% of consumers have a smart phone
• Consumer must have a QR code reader app downloaded
• Just delivers information, no call to action
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