Small Business Guide Mobile Marketing Pt. II

What is Mobile Marketing?

According to the Mobile Marketing Association, mobile marketing is “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Kim Dushinski, a mobile marketing expert, enhances this description: “Mobile marketing is businesses COMMUNICATING with consumers on their mobile phones with their explicit permission at the right time, at the right place while providing relevant value.”

The key to both of these definitions is that businesses are communicating with consumers – this is not a one-way message or a push marketing campaign. You are inviting consumers to initiate contact with you by calling or texting you (known as “opting-in”), giving you permission to communicate with them.

You, in return, will be providing something of value to them. This may be based on the knowledge you’ve acquired about your customers and that is the exciting aspect of this type of marketing. Customers have requested your response and that response will be received with anticipation, often resulting in action.A Word of Caution: Mobile Marketing is a NO SPAM Zone!
You do NOT want to send unwanted messages to anyone!

“Mobile marketing is using mobile devices as the method to distribute your marketing message”.

It is just one tool in your arsenal of marketing strategies. While mobile marketing is a very powerful tool, it should be used in addition to the other marketing techniques you’re already using.

You never want to count on just one marketing strategy to get your message out. Be clear on whom you’re marketing to, and where they go to get information about what you have to offer, then make sure you’re marketing in those places.

The International Telecommunications Union (ITU) has found. According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010. That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.