Mobile marketing is a very accepted marketing strategy in most parts of the world. Japan was one of the first countries to embrace it, with Europe and other areas following. The United States has been lagging behind and is just now starting to take a serious look at this strategy.
Why is mobile marketing so important to consider using? Statistics tell the story and you’ll be amazed!
As the world’s population approaches 7 billion, the number of cell phone subscriptions continues to grow and is expected to have reached 5 billion by the end of 2010. This is over 70% of the world’s population!
In the U.S. alone, over 250 million Americans carry mobile phones – more than 80% of the nation’s population. In fact, over 20% of U.S. households are “mobile only.” |
Now, if you subtract the very young population and the very elderly population (who are not likely to use mobile phones) from the total population, you can see that almost everyone else has a mobile phone – everyone who has purchasing power. This is huge!
On the other hand, there are less than 2 billion internet users globally. Which size population would you rather aim your arrows at: 2 billion or 5 billion?
In some parts of the world, the mobile phone is the only connection to the rest of the world. There are few PCs and few land lines. Furthermore, with the onset of the smartphones, mobile phones are becoming the connection to the World Wide Web – like a computer carried by people everywhere they go.
• About 1.3 billion internet users use email.
• About 3 billion cell phone users use text messaging.
• More Text Messages per mobile phone than phone calls
• By the end of 2010, 6.5 trillion text messages will have been sent.
• The global mobile advertising market will be valued at over $16 billion by 2011. Source: M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code
So.. what do all these numbers mean?
Basically, mobile phones are quickly becoming the preferred way to communicate with a consumer, over the personal computer.
Surveys show that email use on PCs is decreasing at the same time that text messaging on cell phones is increasing at a huge rate. Advertisers are recognizing this trend and are planning on putting more and more advertising dollars into the mobile market.
Mobile phones are here to stay. Mobile phone use is growing exponentially and is already bigger than PC use. Marketing to cell phone users, using different marketing tools, is definitely one of the keys to your future business growth.
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