It All Sounds Good – But Are They Using Mobile to Buy? (Show Me The Money!)

According to a report posted by eMarketer , mobile phone use related to buying activities increased significantly in 2010, with an even greater increase during the last quarter - the 2010 holiday shopping season.

Consumers checked their phones for coupons and sales, shared good deals with friends and did comparison shopping using their phones.

Smartphone Activities Performed During the Holidays According to US Spmartphone Owners, Dec 2010

Emailed or texted someone to tell them about experience at store
Looked for discounts, deals, coupons or discount codes
Did comparison pricing
Browsed for products
Researched specific products you were thinking of purchasing
Found Store Locations

0.0% 20.0% 40.0% 60.0%

Source GfK Roper