Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don‟t have „worthy‟ news?
Many people think that a press release can only be written and submitted by a PR professional. In fact anyone can write a release for their business or website and publish to get attention.
That‟s not to say that this replaces the role of the PR consultant at all. Where the professional really adds value is to get your business in personal contact with the media. This can only be done effectively with the consultant‟s contacts in your specific business area, but of course, there is a huge price for that.
I am providing this with the smaller business in mind that doesn‟t necessarily have the wallet to fund large PR campaigns, but would like to see the benefits of attention and improvements in traffic to their business, that an online release provides.
How To Write a Press Release for Online Distribution
The traditional way to get noticed in the press and online is to write and publish a press release and hope that it gets picked up and mentioned in a high volume newspaper or radio station. The other benefit, which is equally important in today‟s online world, is if you get it posted correctly it will be syndicated to many websites who will back-link to your site and lift you up the rankings in the search engines.
Google and others see these links as high value as they are coming from official news sources. If your release is distributed correctly, Google will actually list them in its own news service guaranteeing you traffic as well. This will normally happen the day after you publish.
Many people tell me they don't know how to write a press release and many tell me they use a PR agency “for all that stuff”. Well my answer to them is "Who knows the most about your product or service? - Yes you do" …so who better to write it? Its really not that difficult and you just need to need to follow a formula.
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