How To Ensure You Benefit From The Panda Update

The Google panda update is a new version of Google.s algorithm that is designed to avoid poor content reaching the top pages of search results. Poor content is identified in many ways but most obviously, it should not be copied from somewhere else on the web.

When designing the algorithm Google wanted to detect signals that a user might interpret as poor quality. Naturally their algorithm is confidential – but according to their feedback (extracted from the Google Webmaster Blog), the questions they are dealing with algorithmically are like these:

Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature? Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

• Would you be comfortable giving your credit card information to this site?

• Does this article have spelling, stylistic, or factual errors?

• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

• Does the article provide original content or information, original reporting, original research, or original analysis?

• Does the page provide substantial value when compared to other pages in search results?

• How much quality control is done on content?

• Does the article describe both sides of a story?

• Is the site a recognized authority on its topic?

• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?

• Was the article edited well, or does it appear sloppy or hastily produced?

• For a health related query, would you trust information from this site?

• Would you recognize this site as an authoritative source when mentioned by name?

• Does this article provide a complete or comprehensive description of the topic?

• Does this article contain insightful analysis or interesting information that is beyond obvious?

• Is this the sort of page you.d want to bookmark, share with a friend, or recommend?

• Does this article have an excessive amount of ads that distract from or interfere with the main content?

• Would you expect to see this article in a printed magazine, encyclopedia or book?

• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

• Are the pages produced with great care and attention to detail vs. less attention to detail?Would users complain when they see pages from this site?

The most obvious and worst thing you can do is copy or duplicate content as its the easiest thing to detect on a search engine and it (the search engine) will always rank the original content higher.

What this means for you – is that its very important that your press release is published on your website first. That way Google will see you as the source of quality content and not the one of the press outlets.

Google will automatically give you the credit of the origin of the content and provide your press release page higher rankings and traffic.