SEO Aspects Of Your Release

There are 3 main benefits to a press release.

1) Media interest and attention to your site
2) The traffic this produces and
3) The benefits in search rankings.

Search rankings come from; the way your page is optimized for your target keyword and the number and quality of links there are to the site.

Headline Keyword
Always ensure your keyword is at the start of your headline. Google and other search engines will index based on this – and this is where the traffic will come from.

Embed links into the text
A good press release distributor will allow you to embed up to 3 links into your text. The links should have anchor text so that the search engines understand what the link is about.

This is a link: http://www.mysite.com/excellent-product

This is a link with anchor text:
My Excellent Product

Embedded within a paragraph all you would see is “My Excellent Product”, but it tells the search engine what the target of the link is – which in turn increases your ranking for the phrase.

1st Link Counts
This is one of the most overlooked factors in search engine optimization. When Google scans a page for links – it will find a link to a destination page and examine that link for anchor text and all the other signals in its algorithm. When it finds the next link, if it goes to the same page, it will be ignored.

To illustrate this through example:

Lets assume a web page has the following links in it.

Link A: www.yahoo.com/page1 Anchor Text: “A great Page”

Link B: www.yahoo.com/page1 Anchor Text: “This is nonsense”

Link B anchor text “This is nonsense” will get ignored.

If however the links were the following:

Link A: www.yahoo.com/page1 Anchor Text: “A great Page”

Link B: www.yahoo.com/a-nonsense-page Anchor Text: “This is nonsense”

Then link B would be counted and get the benefits of the algorithm.

When you are optimizing for a press release you should expect to have at least 3 anchor text link opportunities in your submission. You can see that it is fruitless to create 3 different anchor-texts back to the same url. Therefore, create 1 for your home page, the second for a category page and a third for another page on your site that you.re trying to promote.

When you do your subsequent press release then choose a different anchor text for each of those links. (It‟s very important not to use one anchor text all the time – and you should mix it up with other similar words).

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