Monday, August 8, 2011

Getting Started With Twitter?

Setting up your business on Twitter can be easy, but there are a few things that you should be aware of when organizing your account. This can apply even if you already have an existing account too, so consider these tips and it can improve your entire Twittter experience.

The first thing to do if you don't have an account is go to http://www.twitter.com which is the home page of Twitter. You will be asked to either login or register. If you don't have an account, then of course you will need to register. So let's go through the registration process and explain it all here.

Registration
You will probably want to register your business name, but make sure you use your own name in the sign up process so you are identifiable and connected with the business name you register. The concepts and reasons for operating under each type of registration will be discussed later.
The next screen will ask if you want to add any of your friends from the popular web based email programs. You may want to do this if you have a customer list started or get your account seeded with the friends and family in your contact list.

Your Business Profile
First things first: Write an engaging profile. The business profile should include location, telephone, email and website address if available. Remember, this is about building relationships with customers, not a corporate information sheet. Keep it simple and easy, but share your personality.

You have 160 characters here to “sell” yourself. Take some time over it and do it well. Don't simply enter a bunch of keywords as they appear totally uninteresting to people, although they may get you found. Use keywords by all means, but start your Bio with the words “I help” and then describe the product or services you provide. Using my Local Internet Marketing Business as an example:

-I help small businesses get more customers by making them findable on the online when local consumers are looking for their products or services.

Now that description is only 143 characters, so you could still get some more keywords in the profile.

Picture Tab
This is really important. When you open this page you will see the small avatar on the screen which is the default for Twitter. If you want new followers, putting a company logo or photo of business is imperative.
But just put something so you can be identified in the Tweetstream by your followers. The graphic is often more important than your name when people are scanning Tweets and you will stand out for yours.

Design Tab
Here you can change the background of your Twitter page from the default. Twitter provides a number of alternatives that you can select or you can upload your own background. You can also change all the colors if you wish.
Again, whatever you do, just change it so you are not running the default. It shows you have taken some time setting up your account.

This one component of your presence on Twitter that is worth doing well.


If you need help managing your Twitter or any Internet Marketing for your business you can find my contact information at the end of this report.

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