Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don‟t have „worthy‟ news?
Many people think that a press release can only be written and submitted by a PR professional. In fact anyone can write a release for their business or website and publish to get attention.
That‟s not to say that this replaces the role of the PR consultant at all. Where the professional really adds value is to get your business in personal contact with the media. This can only be done effectively with the consultant‟s contacts in your specific business area, but of course, there is a huge price for that.
I am providing this with the smaller business in mind that doesn‟t necessarily have the wallet to fund large PR campaigns, but would like to see the benefits of attention and improvements in traffic to their business, that an online release provides.
How To Write a Press Release for Online Distribution
The traditional way to get noticed in the press and online is to write and publish a press release and hope that it gets picked up and mentioned in a high volume newspaper or radio station. The other benefit, which is equally important in today‟s online world, is if you get it posted correctly it will be syndicated to many websites who will back-link to your site and lift you up the rankings in the search engines.
Google and others see these links as high value as they are coming from official news sources. If your release is distributed correctly, Google will actually list them in its own news service guaranteeing you traffic as well. This will normally happen the day after you publish.
Many people tell me they don't know how to write a press release and many tell me they use a PR agency “for all that stuff”. Well my answer to them is "Who knows the most about your product or service? - Yes you do" …so who better to write it? Its really not that difficult and you just need to need to follow a formula.
Monday, June 20, 2011
Tuesday, June 14, 2011
Image-Sharing Sites
A sand-artist from the Philippines was posted on YouTube and out of the strokes of his hands and sand a picture was drawn. There is a saying that goes like this: "A picture is worth a thousand words." And if it so, how much will it worth then the pictures or images and photographs posted on Flickr.com, Photobucket.com, ImageShack.com, and other image-sharing sites. Many would think that image-sharing sites are simply sharing images or photos but, it's not just that. Image-sharing sites are places to connect with others who share some of your addiction. Image-sharing sites provides you a great opportunity for your business specially to those people who are in photography, arts, graphic or web-design or some other related business.
First very important thing that you have to do is to create a compelling profile so as to snatch attention from viewers. Having done so, a way to get connected with you must be made. Your profile then, should include a link to your website or blog, and a description of your products or services.
In 15 minutes a day, the following are what you can do to use image-sharing sites to find and connect with your targeted audience having created your profile.
- Spend two minutes uploading new images to your site with the best material. The image should properly express or show your brand and personality.
- In three minutes, describe your images. Put tags on the images which your contacts will use as they search for images.
- In three minutes, write descriptions for your images. Words must be clear and vivid. Link them to your site or blog.
- In four minutes, locate new groups to join and sign up. Do this by searching groups by keyword. See to it that you add your images to your new groups after you joined.
- In three minutes, make comments on images from your contacts and co-group members.
To get the attention of others you have to provide your best image. Concentrate on quality over quantity.
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Thursday, June 9, 2011
Forums
Long before Facebook, Twitter, and blogs came to being, Forums or messages boards are already in existence. They are sites that provide a place where people meet, exchange ideas, ask and answer questions about specific topics of interest.
There are also hundreds of thousands forums online on topics with anything under the sun. Your task then is to find the right ones. Which forums do you want to join? There are forums which are big enough, but not too big. Active, but not so active that your posts are immediately lost among hundreds of others.
If you have chose an industry you love and has the knowledge about it, you may also have already sighted some of the popular forums. From there, you may ask others where else they love to go. You will then for sure bombarded with choices wondering what to do with it. Of course you have to remember that you only have 15 minutes participation in the forum that is why it isn't necessary that you join them all. Just pick the ones that you can manage.
Here is the list of things that you will do everyday in 15 minutes:
1. In three minutes, check for what topics are very interesting. You may make use of this for blog posts, products and content in your own site in the future.
2. In three minutes, respond to personal messages which were directed personally to you.
3. In five minutes, post answers to questions but be sure the information is useful.
4. In two minutes, send private messages. This will build deep relationships with other members.
5. In two minutes, you begin with a new topic which you can generate or produce content for future blog posts or products.
Make use of the opportunity. When you participate in forums, you will find the information you look for, not simply connections with people.
Click Here to Visit Our Website.
There are also hundreds of thousands forums online on topics with anything under the sun. Your task then is to find the right ones. Which forums do you want to join? There are forums which are big enough, but not too big. Active, but not so active that your posts are immediately lost among hundreds of others.
If you have chose an industry you love and has the knowledge about it, you may also have already sighted some of the popular forums. From there, you may ask others where else they love to go. You will then for sure bombarded with choices wondering what to do with it. Of course you have to remember that you only have 15 minutes participation in the forum that is why it isn't necessary that you join them all. Just pick the ones that you can manage.
Here is the list of things that you will do everyday in 15 minutes:
1. In three minutes, check for what topics are very interesting. You may make use of this for blog posts, products and content in your own site in the future.
2. In three minutes, respond to personal messages which were directed personally to you.
3. In five minutes, post answers to questions but be sure the information is useful.
4. In two minutes, send private messages. This will build deep relationships with other members.
5. In two minutes, you begin with a new topic which you can generate or produce content for future blog posts or products.
Make use of the opportunity. When you participate in forums, you will find the information you look for, not simply connections with people.
Click Here to Visit Our Website.
Wednesday, June 8, 2011
Other People's Blog
If you want another very effective and efficient social media, it is commenting on other people's blogs. People do not notice this. This is an opportunity for you. This has few competition. But this is a highly effective way to boost your visibility. When you post on other people's blogs, you may quickly and efficiently snatch or leverage the success and audience of other blogs.
Plan your technique before you begin to post. You should make a list of about 20 blogs in your niche that is interesting and will catch attention to readers since you want a site where people will come into your industry.
When you do this, keep in mind to have different goals. An instance is that when you want to establish a relationship with the blogger or other bloggers in your niche, your aim is to make yourself as an expert. Another, when you want attention from Google, create backlinks. Your own site to have whatever, your goal is accomplished by reading posts, making interesting and useful comments, and you can build on the conversations that is already going on.
See to it that everyday for 15 minutes you visit some of the blogs on your list and read the posts. Make relevant comments if needed. Provide links back to your blog. When you do, the following rules could be effective:
1. Keep in mind that you are in others blog. As such, you must be gracious. Be supportive, kind and polite. Be tactful when you disagree with other bloggers. Do not spoil the conversation.
2. Make sure your posts do not sound spam. Comments like, "Great posts, thanks!" are generally considered spam. Try to comment with additional idea or context on the topic. Be specific too.
3. Do not be sidetracked. Listen to the scenario I read, and I quote: "You and a friend are at Starbucks, sitting and sipping your lattes, chatting about the best place to buy a digital camera". If someone at the next table pulled up a chair and said, "I sell ink cartridges -- wanna see?". You'd like roll your eyes and move as far from him as possible.
You would sure love your business grow and succeed. It's not an easy as you may think commenting on other people's blogs. It will not make you easily rich but it's a great and effective way to build strong relationships with others, with the customers in your industry. It will help.
Plan your technique before you begin to post. You should make a list of about 20 blogs in your niche that is interesting and will catch attention to readers since you want a site where people will come into your industry.
When you do this, keep in mind to have different goals. An instance is that when you want to establish a relationship with the blogger or other bloggers in your niche, your aim is to make yourself as an expert. Another, when you want attention from Google, create backlinks. Your own site to have whatever, your goal is accomplished by reading posts, making interesting and useful comments, and you can build on the conversations that is already going on.
See to it that everyday for 15 minutes you visit some of the blogs on your list and read the posts. Make relevant comments if needed. Provide links back to your blog. When you do, the following rules could be effective:
1. Keep in mind that you are in others blog. As such, you must be gracious. Be supportive, kind and polite. Be tactful when you disagree with other bloggers. Do not spoil the conversation.
2. Make sure your posts do not sound spam. Comments like, "Great posts, thanks!" are generally considered spam. Try to comment with additional idea or context on the topic. Be specific too.
3. Do not be sidetracked. Listen to the scenario I read, and I quote: "You and a friend are at Starbucks, sitting and sipping your lattes, chatting about the best place to buy a digital camera". If someone at the next table pulled up a chair and said, "I sell ink cartridges -- wanna see?". You'd like roll your eyes and move as far from him as possible.
You would sure love your business grow and succeed. It's not an easy as you may think commenting on other people's blogs. It will not make you easily rich but it's a great and effective way to build strong relationships with others, with the customers in your industry. It will help.
Monday, June 6, 2011
Your Blog
"Expert" bloggers would like people to believe that blogging calls for a kind of Ph.D degree and part-time engagement has no place in creating words that Webster may have missed to record in his dictionary. This is not so. In fact, to their dismay, business people err, assuming blogging as some kind of secret skill that they will never know and learn. May I tell you that if you can hold a conversation with a neighbor or with somebody, then you can blog.
There are many benefits of blogging. They were been covered widely in different forms. But the point of the matter is that blogging is a very effective way in showcasing your expertise in connection with potential customers and partners, and establishes your on-line identity.
There are several books and videos that you can find. But in here, I would like to show you how to blog in 15 minutes a day.
When your blog is setup, you will now give effort on two main aspects, they are adding content and promoting your site. Since success of your blog lies on these two topics, it should be better to alternate between them. One day, add a new post or other content to your blog. Then spend your 15 minutes promoting your blog the next day. The following is a list-to-do in order to create good content in 15 minutes.
1. Make a list - Post 5 mistakes most people of your business do. 5 bloggers who follow most in your niche or 5 most read book of new comers to your industry.
2. Put an audio - Switch on your microphone, then record a sort monologue regarding topics that affect your emotion -- either you become angry, happy, or make you laugh and cry. Perhaps you may even use an app on your smartphone and record on the go to -- this will even save more time.
3. Add a video -- You may go on YouTube. Search for videos compatible to your business, pick one to set or furnish your own blog. State also some comments.
4. Write a short review about anything of internet. Show pros and cons.
5. Upload a photo - Your own photo, maybe a photo of one you found on a photo-sharing site. Make it appropriate to your audience.
6. You may ask someone in the business some questions, then post what took place .
7. Provide several resources online to post that your readers may be interested in.
8. Answer questions your readers posted.
9. Check out easy EasyPLR.com and inquire on how to purchase and use Private Label Rights content or PLR content.
If you have already satisfying content, then you can next promote it. When you are not writing or posting content, find a time to promote your blog and use the following things or list-to-do it:
1. Three minutes linking to your most popular posts on Twitter, Facebook, Myspace, LinkedIn and other sites. This will also be done automatically by these sites.
2. In four minutes, through your blog in the comments section, you respond to comments from readers.
3. In three minutes, you make internal links on your blog posts from a link to another. Example, link it to other posts you have written on the same topic when you write a post on recipes.
4. In five minutes, you can make changes to your blog then you submit it to article directory.
As what have been citing, always remember that a few important, valuable, useful, and relevant contents in a short time is better than consuming your whole time with shallow, useless, nonsense, content.
There are many benefits of blogging. They were been covered widely in different forms. But the point of the matter is that blogging is a very effective way in showcasing your expertise in connection with potential customers and partners, and establishes your on-line identity.
There are several books and videos that you can find. But in here, I would like to show you how to blog in 15 minutes a day.
When your blog is setup, you will now give effort on two main aspects, they are adding content and promoting your site. Since success of your blog lies on these two topics, it should be better to alternate between them. One day, add a new post or other content to your blog. Then spend your 15 minutes promoting your blog the next day. The following is a list-to-do in order to create good content in 15 minutes.
1. Make a list - Post 5 mistakes most people of your business do. 5 bloggers who follow most in your niche or 5 most read book of new comers to your industry.
2. Put an audio - Switch on your microphone, then record a sort monologue regarding topics that affect your emotion -- either you become angry, happy, or make you laugh and cry. Perhaps you may even use an app on your smartphone and record on the go to -- this will even save more time.
3. Add a video -- You may go on YouTube. Search for videos compatible to your business, pick one to set or furnish your own blog. State also some comments.
4. Write a short review about anything of internet. Show pros and cons.
5. Upload a photo - Your own photo, maybe a photo of one you found on a photo-sharing site. Make it appropriate to your audience.
6. You may ask someone in the business some questions, then post what took place .
7. Provide several resources online to post that your readers may be interested in.
8. Answer questions your readers posted.
9. Check out easy EasyPLR.com and inquire on how to purchase and use Private Label Rights content or PLR content.
If you have already satisfying content, then you can next promote it. When you are not writing or posting content, find a time to promote your blog and use the following things or list-to-do it:
1. Three minutes linking to your most popular posts on Twitter, Facebook, Myspace, LinkedIn and other sites. This will also be done automatically by these sites.
2. In four minutes, through your blog in the comments section, you respond to comments from readers.
3. In three minutes, you make internal links on your blog posts from a link to another. Example, link it to other posts you have written on the same topic when you write a post on recipes.
4. In five minutes, you can make changes to your blog then you submit it to article directory.
As what have been citing, always remember that a few important, valuable, useful, and relevant contents in a short time is better than consuming your whole time with shallow, useless, nonsense, content.
Thursday, June 2, 2011
LinkedIn may not be as popular as Facebook or as trendy as other Social media, but for many people with a business, LinkedIn should be with in the Social media world.
LinkedIn is popular among high-level business people. It has more than 15 million users. LinkedIn PR page stated that executives from each of the nation's Fortune, 500 companies belong to the site. Professional activities and accomplishments are what LinkedIn aims more, and less on cute games and applications. If your market then leans a kind to the older, corporate side, LinkedIn may be the home for you.
In LinkedIn, you also first create a profile. Your professional expertise and experiences are discussed in it. At present, businesses cannot create profiles online. Your profile then will represent as a person. Afterwards, you will link up with friends and colleagues. LinkedIn will help you to do that easily by pointing you to users who have attended that same school or worked for the same companies. When you have requested to be made a contact and your request is approved, you will be able to see your contacts, and so forth, up to the sixth degree separation.
LinkedIn has a great feature that enables you to request an introduction to somebody who is not in your immediate network but it is a contact of one of your own contacts. You can ask to be introduced through a mutual contact, when you want to be a partner with a specific individual. The way is made easy. Another great feature of LinkedIn is its composition of several groups or sectors. You have everything from sales and marketing professionals to White House staff members. These groups allow you to follow conversations, suggest topics of interest, and find additional contacts. If you are a small business owner trying to gain visibility, these groups can be invaluable.
You can search now the groups directory for a appropriate group to join if you have already created your LinkedIn profile. You may at present join up to 50 groups. However, just as with other social media, be reasonable in joining. Select the ones you think you can make the most of rather than joining to as many as you can that you could then hardly remember you are a part of.
If you are already convinced what groups to join in, the following are the daily things to do:
1. One minute posting an update to your profile. In LinkedIn, this demonstrates that you are using the site and are updating regularly.
2. One minute responding to invitations to connect. you may also arrange for these requests to be sent directly to your email inbox.
3. Three minutes adding contacts. When you approve a request to connect you will be shown automatically other people you may meet. You may then find new potential contacts and request them to add them to your network.
4. Four minutes reading current updates in your groups, and answering questions and conversations.
5. Three minutes posting new relevant topics and points of interest in your groups.
6. One minute requesting introductions to anyone you want to know.
7. Two minutes writing a recommendation. You are allowed to do this in LinkedIn. At the same way, you may also receive one from your contacts. Doing this establishes strong attachment and encourages someone to do the same.
LinkedIn is a social media outlet that is more serious and formal than other sites. You may still express your personality. Nevertheless, you should remember and respect, that these groups are there for professional networking purposes, not to share there latest exploits at the table. As long as you go along with the vibe, your updates and posts will be welcomed.
LinkedIn is popular among high-level business people. It has more than 15 million users. LinkedIn PR page stated that executives from each of the nation's Fortune, 500 companies belong to the site. Professional activities and accomplishments are what LinkedIn aims more, and less on cute games and applications. If your market then leans a kind to the older, corporate side, LinkedIn may be the home for you.
In LinkedIn, you also first create a profile. Your professional expertise and experiences are discussed in it. At present, businesses cannot create profiles online. Your profile then will represent as a person. Afterwards, you will link up with friends and colleagues. LinkedIn will help you to do that easily by pointing you to users who have attended that same school or worked for the same companies. When you have requested to be made a contact and your request is approved, you will be able to see your contacts, and so forth, up to the sixth degree separation.
LinkedIn has a great feature that enables you to request an introduction to somebody who is not in your immediate network but it is a contact of one of your own contacts. You can ask to be introduced through a mutual contact, when you want to be a partner with a specific individual. The way is made easy. Another great feature of LinkedIn is its composition of several groups or sectors. You have everything from sales and marketing professionals to White House staff members. These groups allow you to follow conversations, suggest topics of interest, and find additional contacts. If you are a small business owner trying to gain visibility, these groups can be invaluable.
You can search now the groups directory for a appropriate group to join if you have already created your LinkedIn profile. You may at present join up to 50 groups. However, just as with other social media, be reasonable in joining. Select the ones you think you can make the most of rather than joining to as many as you can that you could then hardly remember you are a part of.
If you are already convinced what groups to join in, the following are the daily things to do:
1. One minute posting an update to your profile. In LinkedIn, this demonstrates that you are using the site and are updating regularly.
2. One minute responding to invitations to connect. you may also arrange for these requests to be sent directly to your email inbox.
3. Three minutes adding contacts. When you approve a request to connect you will be shown automatically other people you may meet. You may then find new potential contacts and request them to add them to your network.
4. Four minutes reading current updates in your groups, and answering questions and conversations.
5. Three minutes posting new relevant topics and points of interest in your groups.
6. One minute requesting introductions to anyone you want to know.
7. Two minutes writing a recommendation. You are allowed to do this in LinkedIn. At the same way, you may also receive one from your contacts. Doing this establishes strong attachment and encourages someone to do the same.
LinkedIn is a social media outlet that is more serious and formal than other sites. You may still express your personality. Nevertheless, you should remember and respect, that these groups are there for professional networking purposes, not to share there latest exploits at the table. As long as you go along with the vibe, your updates and posts will be welcomed.
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