What is Social Media?

Before we go deep into the benefits that using social media can have on your business, let us first talk about the true definition of what social media is.

Social media: A place online where people connect with other people and businesses. Social media provides a platform for businesses to start and participate in conversations with their existing and potential customers.

You, as a business owner, need to think of social media from a business point of view. Whether your target audience is consumers or other businesses, social media networks are where you can find existing and new business. Plus, not only can you reach your target audience through these networks, you can find them in large numbers and in one place.

Further, the social media platform forms a circle of trust, so it adds credibility and trustworthiness to your business when:

• One of your existing customers talks about how great your business product or service is, or how it solved an issue they were having
• You share information about your products, services or industry that speak to resolving a specific problem your ideal customers are having
• You respond to a complaint or an issue that a customer is talking about having with your business
• You can monitor and quickly respond to the good and the bad conversations that are taking place about your business
• You offer followers and friends on your social media networks special offers that nobody else receives