How Social Media Plays a Role in Business

To put it simply, social media is one of the myriad of marketing tools you should be using to get in front of current clients as a draw to bring in repeat business. You should also use social media to get in front of new or prospective clients and boost your business.

When you use social media as part of your business, you are creating a persona for the business. You are demonstrating there is a real person (or people) behind the business—people who care and want to be there for their clients.

The proof is in the numbers:

• By November 2007, social networking usage (time) surpassed email usage
• By July 2009, the number of social networking users had surpassed the number of email users
• Social networking accounts for 50% of all mobile Internet traffic
• Over 800 million people have social media accounts