ONLINE VIDEO is a great tool for building awareness and increasing sales while you reach out to new customers. There’s no need to go out and spend a lot of money on expensive equipment or professional video producers.
You can use your own camcorder or even a good digital camera, which is what I use. Heck you can even use your smart phone if it’s 5 Megapixels or better in picture quality. Some say that a you’ll get better results with you simpler more honest video than with a highly polished professional video.
What should your online video be about? Well there are three choices: what you do’, ‘a how to’ and ‘a testimonial’.
Communicate what you do: This is your elevator pitch, a short description of the service you provide your customers. The more your elevator pitch explains the benefit you provide your customers. A benefit is in terms something that improves their life, solves a problem… you get the idea. Keep it short, one minute is good, two minutes is starting to push it.
Introduce yourself and your business, the services or products you offer and if your customers think how long you have been in business is an important factor be sure to include that too.
Share a how to, this demonstrates you are an expert/authority in your market. How to videos really help with search engine optimization (SEO). This is a tip or tricks related to your product or service, think of something they can do themselves to save money or improves the performance or life of the widget you sell. Demonstrate how to do it in your video while explaining the benefits.
Customer Testimonials. Keep them short and to the point. Talk with your most satisfied customers find out what their top reasons they buy what you offering. New prospects will feel better about doing business with you if they see social proof others not only bought your offering and took the time to acknowledge the value of what you have to offer.
Pick the top three and find three different customers willing to be on camera and create a video discussing the reason they love your product/service related to one of these top reasons. You will be amazed how many folks will be willing to do this, make sure you offer them some kind of compensation, a coupon, lunch… Put in the light of here is their chance to be a star! They’ll love sharing the video with their friends which helps to further get your message out.
Some tips to help make it easy for you to produce a video you’ll be proud to share. These guidelines apply to any of the three types of videos mentioned above:
1. Make it fun, and remember it does not have to be perfect.
2. Use a tripod to keep your camera steady
3. Make sure the background is not going to be distracting, no moving objects, it is best to have a static soothing or plain background. You may be able to use your storefront or main product or service truck if you have one.
4. Make sure your subject is well light so people can see their expression.
5. Keep it short; a minute is just about right, over 2 minutes is pushing it. Remember your goal is to deliver a clear short message.
6. Video your subject from the waist up and make sure you have lots of light so viewers can see your subjects expression and passion.
7. Make sure your subject talks straight into the camera. Have them pretend they are taking to the person behind the camera taking the video.
8. Make sure your close enough to capture good audio, your subjects voice is the most important aspect to your video. This is a common mistake for DIYers making videos.
9. Now that you have your videos, get them online. A great tip is do not stop at just putting it on your website but also put them on Youtube and other video sites. With the right keywords and a link to your site really improves SEO and creates a lot more exposure than just having it on your site.
You really will be surprised how easy and fun it is to create nice videos. Drop me a comment with a link to your video so I can see your masterpiece.
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