1. Consumers are cautious. They may be planning to spend a bit more, but consumers are still watching every penny. Your marketing message must convince them that what they buy from you will be memorable, valuable and make their holidays better.
2. Consumers do research. More consumers than ever will be researching products online before they buy, looking for other shoppers’ opinions and the best prices. Even if you have a physical store, you should also have an online presence—which means at least a basic website. Make sure it includes information like location, photos of your store, a map or directions, hours and ways to contact you a way to capture visitor information.
3. Consumers care about the experience. Today’s customers value the entire experience of buying a product or service—so make sure the experience of shopping with you, whether online or offline, is easy and enjoyable. Host a holiday party for your best customers. You don’t have to spend a lot of money; what’s important is letting customers know how much they mean to you and that you value their business.
4. Consumers care about others. If your business is involved in socially responsible causes, now is the time to let customers know about it. Tie in your marketing efforts and special offers with your business’s pet cause. For instance, you and your staff could volunteer at a charity one day and invite customers to join you. Customers are in a giving spirit at the holidays, and they’ll give your company more business if they feel like they’re also giving back.
5. Consumers want to feel special. Membership has its privileges, and can motivate customers to buy more. Invite customers to join your VIP club and give them access to a members-only shopping night at your store; special services such as a personal shopper; or an e-mail newsletter with special offers just for them. Make sure you collect their name and email, we can show you how.
6. Customers use e-mail. While social media gets lots of buzz, good old e-mail is still a key way to get customers to spend. In fact, e-mail marketing will increase by 15 to 20 percent this year compared to the 2009 holiday season. Customers look to e-mail for offers like rewards, discounts or free shipping. The holidays are also a great time to reactivate customers on your e-mail list who have been dormant all year, so don’t ignore them.
7. Consumers like to buy from people they like and trust. Providing a great experience and building a relationship over time with your customers will keep them coming back again and again, resulting in more sales at less cost to you.
2. Consumers do research. More consumers than ever will be researching products online before they buy, looking for other shoppers’ opinions and the best prices. Even if you have a physical store, you should also have an online presence—which means at least a basic website. Make sure it includes information like location, photos of your store, a map or directions, hours and ways to contact you a way to capture visitor information.
3. Consumers care about the experience. Today’s customers value the entire experience of buying a product or service—so make sure the experience of shopping with you, whether online or offline, is easy and enjoyable. Host a holiday party for your best customers. You don’t have to spend a lot of money; what’s important is letting customers know how much they mean to you and that you value their business.
4. Consumers care about others. If your business is involved in socially responsible causes, now is the time to let customers know about it. Tie in your marketing efforts and special offers with your business’s pet cause. For instance, you and your staff could volunteer at a charity one day and invite customers to join you. Customers are in a giving spirit at the holidays, and they’ll give your company more business if they feel like they’re also giving back.
5. Consumers want to feel special. Membership has its privileges, and can motivate customers to buy more. Invite customers to join your VIP club and give them access to a members-only shopping night at your store; special services such as a personal shopper; or an e-mail newsletter with special offers just for them. Make sure you collect their name and email, we can show you how.
6. Customers use e-mail. While social media gets lots of buzz, good old e-mail is still a key way to get customers to spend. In fact, e-mail marketing will increase by 15 to 20 percent this year compared to the 2009 holiday season. Customers look to e-mail for offers like rewards, discounts or free shipping. The holidays are also a great time to reactivate customers on your e-mail list who have been dormant all year, so don’t ignore them.
7. Consumers like to buy from people they like and trust. Providing a great experience and building a relationship over time with your customers will keep them coming back again and again, resulting in more sales at less cost to you.
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