Doing a Successful Google Campaign

STEP SIX

OK, maybe the proverb is a bit of an exaggeration. A picture isn't really worth a thousand keywords, but it can certainly help if you name your images properly.

You can do this yourself if you know how (it depends on what system you are using for your website) or once again you can ask your web designer. I hope you don't have an absentee web designer because that is a common online problem!

Anyways, renaming your pictures has a couple benefits:

Google will be visiting your site. Google has "robots (software that ranks websites)" that check out your site. The thing is, these robots don't see pictures or colors etc... They only see text. So they don't see your pictures, but they do see the name of the pictures. It certainly can't hurt if Google sees more instances of your keywords on your site!

Another reason to rename images is that Google has a great image search. Your images can show up in these searches and lead to web traffic.

For this next step rename all of the images on your website. This can be a bit of a process and the step isn't integral but if you want a boost in your rankings, give it a try.

If you have too many images, or don't want to start this process, keep it in mind moving forward. When you add new images start titling them with your keywords.

STEP SEVEN

This is a lesson that a lot of people have no idea about.

I was lucky enough to have a personal friend get the chance to join a mastermind group at Google's Canadian office in Toronto.

He said it was a lot of stuff he already knew - basically the lessons you have already learned and will learn in the future. He was disappointed he didn't get any new insights...except one that is.

Apparently, Google recognizes if your website has a privacy policy. I am not sure how much it matters, they didn't discuss the weight they give it, but if it matters to Google, it matters to us!

For this step, simply add a privacy policy to your website. You can add it anyway you want. You can add it as a page in your nav, or as a link in your footer. Just have the link actually say "Privacy Policy" and make sure it links to a good privacy policy.

Here is a sample Privacy Policy. You can use all of this policy or just choose the parts of it that make sense to your website: http://surfsafety.net/sample2.html