WCM Goes Green

If you’re a small business and you’ve made the commitment to going green this year, then you’ve likely run into this not-so-small obstacle with your marketing strategy: how to go green despite the need for new business traditionally derived through direct mailings and locally run advertisements.

It’s a conundrum that seems to throw off businesses of all shapes and sizes. If this scenario sounds familiar, then perhaps it’s time that you take a look at how West Coast Mktg is completely changing (and drastically improving) the small business advertising space.

We can all relate to the frustration when we open our US mail boxes and see piles of unwanted advertisements. I think this is one thing that our country as a whole can come together and say “make it stop”. We want some of these coupons, promotions and offers, but certainly not all of them, and certainly not so often.
So what is the answer?

You might have heard that mobile marketing is the latest and most successful innovation to hit the world of advertising in decades – but you may not have realized how environment-friendly it is as well. Thanks to a text message’s unique and powerful way of garnering optimal amounts of customer interest and involvement, the need for paper flyers, advertisements and direct mail pieces are practically reduced overnight.

So how does SMS marketing actually work? Simple: you compose a 160-character or less message, embed it with your company’s URL, send it out to your opt-in list and voila – you’ve reached out to your most valued customers instantly. The options for text message advertising are endless (timely promotions, contests, special offers, feedback, holiday greetings, just to name a few).

Additionally, we have the rights to use one of the most recognizable and distinct text codes ever: 90210. How would you like to tell your customers to text “your business name” to 90210? Not bad for instant branding.

It’s a far cry from the days of patiently waiting for a trickle of product orders or phone calls from a direct mail piece. All the while wondering, “did they get it yet?”

Going green with your small business marketing has an additional benefit for the budget-minded: mobile marketing is significantly less expensive than printing out hundreds of flyers, direct mail pieces and advertisements. In fact, marketing experts have pegged text message advertising as a recession-proof investment in your business.

Utilizing text message advertising for your small business marketing efforts will speak high volumes about your business practices in the eyes of your valued customers. You not only appear innovative, you’re also eliminating all that wasteful advertising. And by forgoing expensive and wasteful “blanket” advertising in favor of client-focused, highly targeted, opt-in based text messages, your business will really stand out from the crowd.

Text “WCM” to 90210 for all the latest news and updates!

LocalOnlineMktg.com