WCM Goes Green

If you’re a small business and you’ve made the commitment to going green this year, then you’ve likely run into this not-so-small obstacle with your marketing strategy: how to go green despite the need for new business traditionally derived through direct mailings and locally run advertisements.

It’s a conundrum that seems to throw off businesses of all shapes and sizes. If this scenario sounds familiar, then perhaps it’s time that you take a look at how West Coast Mktg is completely changing (and drastically improving) the small business advertising space.

We can all relate to the frustration when we open our US mail boxes and see piles of unwanted advertisements. I think this is one thing that our country as a whole can come together and say “make it stop”. We want some of these coupons, promotions and offers, but certainly not all of them, and certainly not so often.
So what is the answer?

You might have heard that mobile marketing is the latest and most successful innovation to hit the world of advertising in decades – but you may not have realized how environment-friendly it is as well. Thanks to a text message’s unique and powerful way of garnering optimal amounts of customer interest and involvement, the need for paper flyers, advertisements and direct mail pieces are practically reduced overnight.

So how does SMS marketing actually work? Simple: you compose a 160-character or less message, embed it with your company’s URL, send it out to your opt-in list and voila – you’ve reached out to your most valued customers instantly. The options for text message advertising are endless (timely promotions, contests, special offers, feedback, holiday greetings, just to name a few).

Additionally, we have the rights to use one of the most recognizable and distinct text codes ever: 90210. How would you like to tell your customers to text “your business name” to 90210? Not bad for instant branding.

It’s a far cry from the days of patiently waiting for a trickle of product orders or phone calls from a direct mail piece. All the while wondering, “did they get it yet?”

Going green with your small business marketing has an additional benefit for the budget-minded: mobile marketing is significantly less expensive than printing out hundreds of flyers, direct mail pieces and advertisements. In fact, marketing experts have pegged text message advertising as a recession-proof investment in your business.

Utilizing text message advertising for your small business marketing efforts will speak high volumes about your business practices in the eyes of your valued customers. You not only appear innovative, you’re also eliminating all that wasteful advertising. And by forgoing expensive and wasteful “blanket” advertising in favor of client-focused, highly targeted, opt-in based text messages, your business will really stand out from the crowd.

Text “WCM” to 90210 for all the latest news and updates!

LocalOnlineMktg.com

Online Marketing with Social Media

Wikipedia defined “Social Media” as “media for social interaction, using highly accessible publishing techniques”. An ordinary person may understand, social media as a means to connect people online. In other usage “social media” points to social networking and sharing sites that refers to:

*Blogs
*Forums
*Image/Photo sharing Sites
*Facebook
*Twitter
*Myspace
*LinkedIn


It became the battle cry of the new Internet marketing that businesses must engage in social media to be successful online. However, with the emerging new social outlets and others going in and out of fever in so fast a time, it could hardly be kept up, so that many online entrepreneurs find it a real challenge to determine where to put up their time and hour to effectively leverage social media. Many undecided business owners ask themselves questions such as these:

-What and which social media site is best to use for my niche?
-How will I be able to post and update my social media account when I am too busy with my business?
-Does it really matter whether I am on facebook or not?
-How much time will I spend online to see the results?

Acceptably, at first glance, to manage your social media efforts may look disappointing. But luckily, you not need to invest so much time to post tweets about what you prefer to do at home, or to upload videos of your pet animals to Youtube. In fact, you can set them aside.

Have a plan instead in approaching social media, and concentrate on providing and sharing profitable information at the same time interacting with your contacts. This could be then an effective and even cool part of your marketing mix.

In this brief explanation, how to create a strategy that will maximize efforts and minimize the time needed to invest will be shown. This will also take even less than a day. And if you have the right goals, tools, and strategies in approaching social media marketing, you would not even spend more than 30 to 60 minutes a day in order to gain benefits.


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The man who strikes first admits that his ideas have given out..

~Chinese Proverbs

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Our strength grows out of our weaknesses

Our strength grows out of our weaknesses

~Ralph Waldo Emerson

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More to come...

Press Releases

Online press releases are a huge part of building online traffic to your site. They are a credible way to build your online presence. Created to meet strict guidelines, they give select information in a standardized format. Press releases published on certain online press release distribution sites have the opportunity to be picked up and republished in other places. This greatly helps in the increase of traffic to your website through valuable backlinks.

You can create press releases for your business for a wide variety of reasons.

- the launch of a new product, service or line
- hiring a new professional employee
- creation of a new division
- receiving an award
- milestones in the life of a company
- reorganization of a company
- sales related to holidays
- stock sales
- partnerships
- environmentally friendly steps the company is taking
- contests
- promotional programs
- new or improved website
- expert opinions on subjects related to your industry
- involvement in social causes
- event involvement

Press releases build even more credibility for your company, as there are more stringent guidelines for the publication of press releases than there are for article publication. If your press release does not comply with the required format and content guidelines it will not get published. Therefore many readers will take information shared in a press release even more seriously than articles or blogs.

Press releases will help to get people talking about your business. It will also get you noticed by the search engines, so be sure to create a search engine optimized press release to increase its appeal to web crawlers. When you post it on sites that allow backlinks, press releases can also help direct traffic to your site. The call to action in your press release such as an offer of more information should always generate traffic also.

Press releases need not be done as often as blogs or articles. However, you should strive to put out at least one each month. This will set your business apart from the many competitors who do not do it.

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