Before you begin putting your new online marketing plan in place, you should analyze what exactly you have done to date in terms of your website and online marketing and therefore what is most pressing. You cannot achieve everything at once, so by being thorough about it, you can effectively spot where best to begin. Evaluate your current status so you get a clear up-to-date picture of where you are starting from, where you want to go and what must be done to get there.
Analyze Your Overall Online Marketing Plan
Ask yourself the following questions about your current online marketing:
- How do you market your company?
- How do you promote your web presence already?
- Do you use Pay-Per-Click ads?
- How much do you spend on those ads? Are they working?
- How many unique visitors does your site get per month?
- What type of training does your sales team undergo?
- Why do you want to put an online marketing plan in place?
- What is the value of your average sale?
- Are you capable of exponential growth?
- What percentage of your revenues comes from leads generated by the Internet?
- How many sales / leads do you get per month from your website?
- What traffic techniques do you currently use to drive traffic to your website?
- How much are you currently spending each month to get that traffic?
- What is the average revenue per sale?
- What is the average profit per sale?
- On average, how often does a customer buy from you?
- Approximately how many current customers do you have?
- Approximately how many customers have ever bought from you?
- Do you periodically touch base with them? If so how often? How?
At the end of these questions, you should have a good report card on the overall health of your Internet marketing plan as it now is for your business. The answers to the above questions will let you know if it is working or not. It also starts to uncover some of the potential for growth that your business has!
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