We'll show you exactly how to 'work' the smart way and what you need to do to succeed!
This is the place to learn how to market and run your business to deliver the highest profits with the most efficient processes. We invest in knowing all the latest technology shifts and 'proven' marketing practices to ensure our clients continue to rank high and get found by current and new customers on the web and on mobile devices.
Saturday, February 26, 2011
Friday, February 25, 2011
Specific Marketing Strategies
There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies, your website will not get traffic and you will not attract new clients.
One of the stumbling blocks impeding most local businesses from implementing such strategies is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most individuals that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.
Ask yourself a few questions:
- What are long-tailed keywords?
- What is keyword density?
- What is Web 2.0?
- How do you set up an autoresponder?
- How do you change the tags on your website?
- How do you create videos and audios for your website?
If you are like most business owners, you can not answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more! Finally, the time has come for the average local business owner to discover exactly what needs to be done in order to effectively put an online marketing plan in place for his or her business.
Changes in Business
Today, local business owners are in a hungry market. They need more work. They need to attract more clients. They need to adapt to the changing economy. However, the market is changing, or more specifically, how to reach that market is changing. Understanding the change and meeting the challenges of it are essential to survival of businesses.
Case in point: One local business was spending $8000 per month on Yellow Pages advertising that cost more than it was bringing in. It doesn’t take long before smart business people realize that such a situation is a losing cause and needs to be fixed. So they stopped the ad. However, now they have an $8000 budget for marketing but don’t know where to put it, because they don’t know Internet marketing.
But these entrepreneurs realize the Internet is the future. More than 2.6 billion local searches are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. They now prefer this type of search over Yellow Pages or the newspaper. Therefore business owners need to be online in an effective way.
Prior to Putting Your Online Marketing Plan in Place
Before you begin putting your new online marketing plan in place, you should analyze what exactly you have done to date in terms of your website and online marketing and therefore what is most pressing. You cannot achieve everything at once, so by being thorough about it, you can effectively spot where best to begin. Evaluate your current status so you get a clear up-to-date picture of where you are starting from, where you want to go and what must be done to get there.
Analyze Your Overall Online Marketing Plan
Ask yourself the following questions about your current online marketing:
- How do you market your company?
- How do you promote your web presence already?
- Do you use Pay-Per-Click ads?
- How much do you spend on those ads? Are they working?
- How many unique visitors does your site get per month?
- What type of training does your sales team undergo?
- Why do you want to put an online marketing plan in place?
- What is the value of your average sale?
- Are you capable of exponential growth?
- What percentage of your revenues comes from leads generated by the Internet?
- How many sales / leads do you get per month from your website?
- What traffic techniques do you currently use to drive traffic to your website?
- How much are you currently spending each month to get that traffic?
- What is the average revenue per sale?
- What is the average profit per sale?
- On average, how often does a customer buy from you?
- Approximately how many current customers do you have?
- Approximately how many customers have ever bought from you?
- Do you periodically touch base with them? If so how often? How?
At the end of these questions, you should have a good report card on the overall health of your Internet marketing plan as it now is for your business. The answers to the above questions will let you know if it is working or not. It also starts to uncover some of the potential for growth that your business has!
Wednesday, February 23, 2011
Traditional Marketing Doesn’t Work Anymore

The fact of the matter is that the marketing techniques that were solid and reliable for local businesses to use to reach their market in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore.
Businesses that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell you about the money you are spending?
Consumers are looking more and more to the Internet to find information about the services and products they are seeking, even locally. Therefore, if businesses want to reach new customers they simply have to have a quality Internet presence. And that does not mean just a lame website that a kid could have put together!
Today’s websites that rank well are well thought out, interesting, personable and informative. They utilize a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing the boat and will never get to the top of the search engine results.
Monday, February 21, 2011
Simple Tips To Have A Profitable Blog
In the Internet Marketing world, we can no longer deny the effectivity in maintaining an excellent blog for your business website. Blogging is one way to boost traffic in your website as you can do backlinks. This is also one way to improve communication with your clients and prospects.
However, nowadays since most of the companies are creating their blogs which may cause your blog to be unnoticed. Here are 10 ways on how to make your blog effective and a profitable marketing tool.
- Blog for your audience.
- Make it friendlier. - Make your blog search engine friendlier. You can greatly increase your search engine visibility and you can drive more qualified customers at your site if you use proper keywords.
- Respond to each commenter in the blog.
- Commenting on popular blogs will help. Make sure to comment an intelligent and interesting one that is on topic. And by doing so, you are making a backlink to your blog, in other words, more traffic.
- Blog submission - If you have any blogs, submit it to all free directory sites on the web to have the chance of getting more traffic and popularity.
- Blog newsfeed - If you have a blogsite, don't forget to have a newsfeed on your site. It will boost your traffic more.
- Email Newsletter - Let's face it, it's not everybody that knows how to subscirbe a newsfeed. So another thing that you should have is an email newsletter subscription, so in that way, prospects will still be updated. If you want to have an email newsletter subscription, try using Feedburner for this job.
- Notify website news aggregator - Also one way to let others now that you have any update is by letting news aggregator sites by pinging them and they'll do the rest for you. Try using Pingoat for this one.
- Social Networking Bookmarking links - Have a link for popular social networking sites on your blog, in that way, it'll be easier for others to check your posts or blog.
- Put your blog traffic into real business scene - So to wrap things up, remember that this is not your typical personal blog. This is for your income so you should make sure to put some affiliate marketing stuff on your blog. It would be boring if you only do self-promotion. Putting a great affiliate niche market would help drive traffic to your blog. Make sure to have a good content and make it easy for them to buy from you.
http://www.WestCoastMktg.com
Monday, February 14, 2011
Dream and Beleive
The travel we have to do to reach for our goals is a ride of a good planning and a determination to act on it. There will no other way to success but this one. We often say " work your plan ". Planning without doing is definitely USELESS. Always do the right thing right. Have a correct goals and keep on pursuing it the best way you know and everything will fall down into place. DREAM, BELIEVE and SURVIVE.
http://www.WestCoastMktg.com
http://www.WestCoastMktg.com
Saturday, February 12, 2011
Acomplishing everything that we want in life.
Every one of us wants to accomplish everything that we want in life especially in making our dreams come to happen. There is nothing you can not accomplish if:
- You are more than willing to take a huge action.
- You can clearly decide what is it that you really want to achieve.
- You keep on going and never giving up not unless you finally achieve what you want and making use of what life is giving you on your journey to success.
- You take note of what is working and not working out.
Wednesday, February 9, 2011
Try and keep an open mind
Something we all should remind ourselves, to allow us to have an open mind and be more open to other possibilities. by Richard Brooke
"As humans, we are incredibly closed-minded and arrogant. We actually believe that what we think is the truth is TRUE, and that what someone else believes is just THEIR OPINION. This arrogance and foolishness sticks us with our beliefs, blinding us to any other possibilities - possibilities that may propel us toward success."
Monday, February 7, 2011
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